How Our Welcome Email Series Works

The sequence is built so the first message sends immediately on subscription, because that is when the recipient recognises the brand and engagement declines sharply with delay. Each subsequent message has one job and one call to action, and the whole series is planned as an arc with a defined end rather than continuing indefinitely into general marketing. Timing is relative to the signup event and respects the recipient's time zone. Entry criteria, exit criteria and a suppression list are explicit, so a subscriber who converts leaves the series and cannot be enrolled in a competing sequence. Anything promised at signup, such as a discount or a download, is delivered in the first message rather than held back. Deliverability is confirmed before launch with SPF, DKIM and DMARC passing on the sending domain, and a new sending domain is warmed rather than started at full volume. Every message carries a working unsubscribe and the list unsubscribe header. Links carry UTM parameters read in analytics at the destination and are not rewritten through a tracking redirect.